Do you want to launch or expand your business online? Do you want to revamp and update your online presence? Designing or redesigning your website is not always a simple task. There are key considerations you need to make when developing and planning a website design or redesign . These considerations are meant to take care of the design, your brand, maintenance, functionality, usability etc. In this post we will be looking at these key considerations you need to help you in your website project.

  1. CHOOSING A DOMAIN NAME AND HOSTING PROVIDER.

Finding the right domain name that reflects your brand is a crucial consideration you need to make. Be it a new business with a new brand or an already existing business with a change in brand or target audience, choosing the right domain name is vital.  The right domain name should be short, easy to spell and if possible reflect your brand identity. There are a lot of available domain names with top-level domain extensions. Find the right domain name that perfectly suits your brand and register it with a domain registrar.

You may need a bit of research when comparing hosting packages that can provide dedicated hosting, data security, 24/7 in-house support, scalable solutions, adaptable features etc. The nature of your business is also vital in your choice of a hosting provider. Is your business website a type that needs to upload a lot of pictures, videos and power point presentation? These are the things you need to consider before making a final decision on a hosting provider of your choice.

  1. WEBSITE STRUCTURE AND CONTENT MANAGEMENT SYSTEM (CMS)

This consideration gives you the opportunity to structure your website and determine the platform on which your website will be running. With reference to your already mapped out structure, you should always consider a platform’s flexibility usability, scalability, SEO and other customization options. You also have to determine the content type because there are different content management systems that are suitable for different content types, so deciding on the content format will give you some direction on which CMS will be best for your website. It’s not difficult to build a website with a CMS like WordPress that offers a relatively easy yet powerful ways to create a website.

  1. CONSISTENT AND CLEAN DESIGN.

Having a consistent and clean design throughout your website is one important thing to remember during the process of your website design, redesign and development. When it comes using colors, consider using colors that is associated with your brand. It is essential to follow your company’s niche, a clear branding and a uniform color scheme. Be consistent with your branding, it provides customers with a memorable brand experience. Sketch out your sitemaps to determine how visitors will move between pages and types of content. Your sitemaps and website navigation structure is an important consideration that determines how easy or challenging to use your website can be for visitors. How organized and accessible is your content? A consistent and clear design helps in providing a positive user experience for customers and visitors to your website.

  1. FUNCTIONALITY.

The functionality of your website should depend mainly on your target audience. You have to consider what compatible and functional third party integration you will need to customize your website for effectiveness. Be it contact forms, surveys, social sharing, google analytics, mailchimp, security features, customer feedback, subscriptions, webmaster tools etc.; always keep in mind that some third-party integrations are not compatible with each other and other functionalities on your website. There are a lot of integration options to choose from, the ones with more beneficial functionality and insight that makes information sharing more convenient should be considered the most.

  1. CALL TO ACTION.

Consider including a call to action at least once on each page of your website. It has a very effective functionality. A call to action, such as “Contact us today!!” encourages customers to contact your business. It shows that your business wants to communicate with its customers. Calls to action should be applied appropriately. For new visitors, it could be a call to action asking them to subscribe to your newsletter. It could also be asking a customer to take part in your company’s special offers or to write a review.  Whatever the call to action may be let it according to a visitor’s level of engagement

  1. MOBILE RESPONSIVENESS AND COMPATIBILITY WITH MULTIPLE BROWSERS.

Your website needs to be mobile responsive, accessible on all devices and compatible with multiple browsers. It is vital to ensure that your website is search engine compatible. It must have to show up consistently on multiple browsers especially the major browsers; Firefox, Chrome, Internet Explorer, Safari, Google, etc. To effectively reach the ever increasing population of mobile users, you need to make sure your website is available from any device, mobile friendly and responsive.

  1. CLEAN OPTIMIZATION.

It is important to have a clean SEO-friendly code so your website’s performance won’t be affected negatively on search engines. SEO friendly code provides a clear picture of your website content. Use plug-ins in cleaning up code, increasing speed and search engine ranking. Sitemaps, google search console, google analytics, google webmaster tools etc. could be very helpful in calculating and monitoring traffic, engagements and conversion rates effectively. Eliminate spam as much as possible by using the captcha test to differentiate humans from robots

  1. REVIEWS AND RATINGS.

Reviews from local customers are very instrumental in generation qualifies leads for business. Reviews from third party websites add to your brand’s credibility. Reviews and ratings help prospective customers gain insight into the reliability of your products/services and your company customers’ management practices. By featuring your customers’ testimonial on your website, you are showcasing your company’s skills, products, services, and your commitment to customers. Reach out to your loyal customers for genuine online reviews.

  1. SECURITY.

Ensuring the security of your website is of outmost importance. You must have some effective security measures that help you protect your website against hackers, malware, viruses and malicious apps. More advanced security measures should be taken on websites designed to conduct online transactions to reduce threats and protect customers’ information.  There are a number of plugins when combined, provides optimal security against virtually all threats. It is essential to conduct regular security checks on your website. Better still is to assign it to companies that offer such services.

There are many factors to consider when designing or redesigning your website. Your website’s design, navigation, functionality and content should keep your target audience engaged with your brand. Are you considering a website design or a redesign for your business website? You must understand that it is a major undertaken and should be planned out thoroughly. As you implement and review your plans, let these 9 key considerations be your guide to finding the tools your websites requires to succeed online.

Here at Raphaam Technologies, we offer website design and redesign services, website development, search engine optimization, digital marketing and social media campaigns, strategic brand and content development. Feel free to visit our website at www.raphaam.com to learn more about our services. You can send us a message at info@raphaam.com or call us on +234 803 780 2638